CCPA/CPRA

This California Privacy Notice supplements the information contained in the general Privacy Policy for https://compassmobile-dollartree.website/ (“the Website,” “we,” “our,” or “us”). It applies specifically to residents of the State of California, in accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

The CCPA/CPRA grants California consumers enhanced privacy rights and control over their personal information. This Notice explains the categories of personal information we collect, the purposes for which we use that information, your rights under California law, and how you can exercise those rights.

By using the Website, you acknowledge and agree to the practices described in this Notice, unless you choose to exercise your opt-out or other privacy rights.

1. Scope of This Notice

This Notice applies solely to California residents and pertains only to personal information collected through:

  • This Website
  • Advertising partners such as Google AdSense
  • Cookies, tracking scripts, and analytics tools
  • User interactions such as page visits, clicks, and browsing activities

This Notice does not apply to data collected offline or through third-party platforms not controlled by this Website.

2. Categories of Personal Information We Collect

We collect certain categories of personal information for advertising, analytics, and essential Website functionality. The following categories are recognized under CCPA/CPRA:

2.1 Identifiers (Collected Automatically)

  • IP address
  • Browser type and version
  • Device type and operating system
  • Unique identifiers (cookies, pixel tags, advertising IDs)

2.2 Internet or Network Activity

  • Pages viewed on the Website
  • Links clicked
  • Time spent on each page
  • Scroll depth
  • Referring URLs
  • Ad impressions and ad interaction history
  • Behavioral data used by Google AdSense for cross-site tracking

2.3 Geolocation Data (Approximate)

  • Region or general location based on IP address
    (We do not collect precise GPS location.)

2.4 Inferences Used for Advertising

Advertising partners such as Google may generate inferences, such as:

  • Interests (e.g., tech, shopping, travel)
  • Demographic approximations
  • Likely browsing behavior patterns

We do not have access to these inferences directly, but they may be used to deliver personalized advertising.

3. Sources of Personal Information

We collect personal information from:

  • Tracking technologies such as cookies, beacons, and scripts
  • Google AdSense and Google Analytics
  • Your activity on the Website, including ad interactions
  • Your voluntary submissions, such as through contact forms

We do not knowingly collect information from children under 13.

4. Purpose of Collecting Personal Information

Your information is collected for the following purposes:

4.1 Advertising

  • Serving relevant and personalized ads
  • Cross-context behavioral advertising
  • Frequency capping and ad delivery optimization
  • Retargeting and remarketing campaigns
  • Preventing invalid or fraudulent ad activity

4.2 Analytics & Performance

  • Monitoring Website performance
  • Understanding user behavior and trends
  • Improving site layout, content, and navigation
  • Measuring ad impressions and effectiveness

4.3 Service Improvements

  • Identifying bugs and technical issues
  • Enhancing user experience
  • Supporting customer service or inquiries submitted voluntarily

We do not use personal information for profiling that produces legal or similarly significant effects.

5. Do We “Sell” or “Share” Personal Information?

Under CCPA/CPRA definitions:

  • “Selling” includes any exchange of data for monetary or other valuable consideration
  • “Sharing” includes disclosure for cross-contextual behavioral advertising

Because Google AdSense and similar third-party ad vendors use cookies for cross-site advertising, this activity may be considered “selling” or “sharing” personal information under California law—even if we do not receive direct compensation.

We do not sell personal information for any other purpose, nor do we exchange personal information with third parties beyond what is required for advertising and analytics.

6. Your Privacy Rights Under CCPA & CPRA

California residents are granted several important privacy rights. These include:

6.1 Right to Know

You may request:

  • Categories of personal information collected about you
  • Specific pieces of personal information collected
  • Categories of sources from which information was collected
  • Purposes of collection, sale, or sharing
  • Categories of third parties with whom data is shared

6.2 Right to Deletion

You may request that we delete personal information we collected from you, subject to applicable legal exceptions.

6.3 Right to Correction

You may request correction of inaccurate personal information.

6.4 Right to Opt Out of Sale or Sharing

You may opt out of:

  • Sharing information for personalized ads
  • Behavioral ad tracking via Google AdSense
  • Cross-contextual advertising
  • Data “sales” as defined under CCPA/CPRA

6.5 Right to Limit Use of Sensitive Personal Information

We generally do not collect sensitive personal information.
If collected in the future, you may request restrictions on its use.

6.6 Right to Non-Discrimination

We will not deny services, charge different prices, or provide reduced functionality if you exercise your rights.

7. How to Opt Out of Sale or Sharing

You may opt out using the following methods:

7.1 Website Opt-Out Link

If implemented, you may click:

“Do Not Sell or Share My Personal Information”
(found at the bottom of each page)

This will manage your preferences and limit tracking cookies.

7.2 Google Ad Personalization Controls

You may modify your ad preferences directly with Google:

  • Visit Google Ads Settings to turn off personalized advertising
  • This stops Google from using your online activity to serve personalized ads across the web

7.3 Industry-Wide Opt-Out Tools

Use the following resource:

This tool lets you opt out of interest-based advertising from multiple networks at once.

7.4 Browser-Level Controls

You can also:

  • Block third-party cookies
  • Enable “Do Not Track” (not always honored)
  • Use privacy browsers or ad-blocking extensions

8. Submitting Consumer Requests

You may submit requests under CCPA/CPRA using the contact information on the Website’s Contact Us page.

8.1 Authorized Agents

California residents may appoint authorized agents to submit requests on their behalf. We may require:

  • Signed permission from the consumer
  • Verification of identity
  • Confirmation of agent authorization

9. Verification of Requests

Before fulfilling any privacy request, we may need to verify your identity.
Verification methods may include:

  • Email confirmation
  • Device or browser verification
  • Additional identifying information you voluntarily provided to us

We will not request sensitive information such as government ID numbers.

10. Data Retention

We retain personal information only for as long as necessary to:

  • Provide Website functionality
  • Support advertising operations
  • Comply with legal obligations
  • Resolve disputes

Data may be retained in anonymized or aggregated form indefinitely.

11. Updates to This Notice

We may update this California Privacy Notice at any time to reflect:

  • Changes in laws
  • Changes in Google AdSense technology
  • Updates to data practices
  • Industry compliance requirements

When changes occur, the revised Notice will be posted on this page with an updated date.

12. Contact Information

If you are a California resident and wish to exercise any of your rights under CCPA or CPRA, you may contact us through the official Contact Us page on this Website.